About FL Pro
A Florida contractor system built around accountability.
FL Pro Contractors now carries the stronger project-management and construction-management positioning that previously lived across multiple brands. The goal is simple: one company, one path, and one accountable operator for serious Florida projects.
Daniel Jorge Oliveira — Founder & Principal
FL Certified General Contractor · Real Estate Developer · Capital Relations
Daniel Jorge built the River Business ecosystem as a vertically integrated Florida operating platform — combining underwriting, capital structuring, engineering, construction, finishes, and trade execution under one principal. With 25+ years of experience, 500+ projects delivered, and over $200 million in work executed, he runs every project from feasibility through investor reporting with direct accountability.
His thesis is simple: the small-to-mid market in Florida is structurally underwritten by operators who either cannot build or cannot model. The ecosystem closes that gap by owning both sides — licensed GC, in-house engineering, finishes studio, trades arm, landowner JV, and capital marketplace — so the numbers in the underwriting are the numbers in construction.
Daniel operates from Orlando, FL and serves clients statewide. He speaks English, Spanish, and Portuguese.
Licensed & accountable
- FL Certified General Contractor
- 25+ years · 500+ projects · $200M+ delivered
- Real Estate Developer & Investor
- Capital Relations & Investor Reporting
- English · Spanish · Portuguese
- Based: Orlando, FL
Seven companies. One principal. One phone.
River Business Corp operates a vertically integrated Florida real estate platform. Land, capital, design, engineering, construction, finishes, and trades — all under one operator, all reachable through one number.
River Business Corp
Real estate development, capital structuring, and investor relations. The principal-led hub that underwrites every deal and coordinates the ecosystem.
The Operating Platform The CapitalTrue North Marketplace
Real estate investment marketplace pairing accredited investors with vetted Florida development, value-add, and flip opportunities.
a River Business Company The LandProperty For Equity
Joint venture program for landowners and homeowners — contribute property as equity in a development instead of selling outright.
a River Business Company The BuilderConstrua LLC
Construction, project management, due diligence, permits, and consulting. Resolves stop-work orders and permit issues across Central Florida.
a River Business Company The FinishesCrown Studio Design
Interior and exterior finishes — cabinets, flooring, lighting, smart home, pools, outdoor living. Showroom in Casselberry, FL.
a River Business Company The EngineeringApice LLC
Civil engineering, architecture, design, permitting, and due diligence. The fastest path from concept to permit in Central Florida.
a River Business CompanyOne ecosystem. One number.
Whether you have land, capital, a project, or a problem — start in any of the seven doors. Same principal answers either way.
The model
Not a loose group of vendors. A managed contractor platform.
FL Pro coordinates specialty subcontractors and dedicated supervisors under one client-facing management structure. That is the operating difference.
Instead of leaving owners trapped between trades, FL Pro manages planning, sequencing, permits, procurement, field accountability, and owner communication under one contractor system. That makes the work easier to understand, easier to buy, and easier to execute.
Owner-side clarity from early planning onward.
Supervised execution across subcontracted scopes.
Code, permitting, weather, and regional realities built into the process.
No vendor finger-pointing when the pressure rises.
What guides the work
Control, clarity, and managed delivery.
Accountability
FL Pro is structured so one company owns planning, communication, field control, and closeout. That reduces drift and protects the client.
Coordination
Scopes rarely fail in isolation. They fail in the gaps between trades, approvals, and decisions. We manage those gaps directly.
Practical Judgment
Every project needs decisions that work financially, operationally, and technically. That is where Daniel Jorge's broader background matters.
Start your project
Talk directly to the team that will help run it.
If the project needs more than labor - if it needs management, coordination, and accountability - FL Pro is the right conversation to start.